Blackbird Ferrari asked us to translate the marque's engineering obsession into a body of moving image made for Hong Kong — a city of tunnels, harbour light and vertical horizons. We delivered a four-film campaign, from two brand statements to product hero.
- Client
- Blackbird Ferrari
- Year
- 2025
- Location
- Hong Kong
- Scope
- Direction · Production · Post
- Deliverables
- 4 films · 16:9 & vertical cutdowns
The brief
Four audiences, one visual language: two brand films for showroom and social, a co-branded Ferrari x Shell piece built around technical partnership, and a driving film that had to make the 296 GTB feel alive on Hong Kong roads. Everything shot inside a tight window, with limited access to closed roads and a single hero car.
Our approach
We storyboarded all four films as one shoot. A gimbal-and-tracking-vehicle package covered motion; a controlled studio-style lighting rig in the showroom covered surface, carbon weave and paint depth. Colour was graded to a single Ferrari-true reference so the films sit together whether viewed back-to-back or standalone.
Brand film
Blackbird Ferrari — Brand Film
The long-form statement. Nearly a minute of showroom craft, city motion and marque presence, built as the campaign's anchor.
Brand film
Blackbird Ferrari — First Cut
The short-form cut. Showroom craft, detail macro and street presence cut to a rising rhythm, closing on the marque.
Collaboration
Ferrari x Shell
A technical partnership told through fluid, heat and precision — engineering language rendered cinematically.
Product hero
296 GTB — Drive
The driving film. Tracking work through Hong Kong's tunnels and coast roads, cut for pace and sound design.
“They understood the car before they understood the camera. That is why the films feel like Ferrari.”
Results
4
films delivered in one production window
16
social cutdowns across vertical and square
4x
uplift in showroom enquiry video engagement
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