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Case study · Property · Film

HendersonThe Henley Park

The Henley Park is Henderson Land's residential address in Kai Tak — a waterfront district still being written. We built a film that sells a way of living rather than a floor plan: light through the interiors, the promenade at dusk, and the quiet of a neighbourhood coming into its own.

Client
Henderson Land
Project
The Henley Park
Year
2024
Location
Kai Tak, Hong Kong
Scope
Direction · Production · Post
Deliverables
1 brand film · 2 vertical stories

The brief

Property film usually looks the same: sweeping drone, empty rooms, voiceover. Henderson wanted something with restraint — a film that would hold attention in a sales gallery and still work as fifteen-second vertical stories on a phone.

Our approach

We shot to natural light windows across two days, using long lenses and slow moves so the architecture reads calm rather than staged. The vertical stories were framed on set as their own compositions, not crops — so each one is a complete idea rather than a trimmed edit.

01

Brand film

The Henley Park

The full brand film. Interiors, waterfront and neighbourhood cut to a slow, deliberate rhythm.

02

Vertical story

Story 03

Fifteen-second vertical cut, framed on set for social placement.

03

Vertical story

Story 04

Second vertical in the series, built around interior light and detail.

“It feels like the place, not like an advert for the place.”

Marketing, Henderson Land

Results

3

assets delivered from a single two-day shoot

1:17

brand film for gallery and web

9:16

native vertical stories, framed not cropped

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