Everybody has seen the Hong Kong skyline. The task was to make people feel it again — the harbour at first light, the ferry piers at night, the tram lines and market streets that live between the postcards. One destination film, and a photography library built to carry a full campaign.
- Client
- Hong Kong Tourism Board
- Project
- Destination campaign
- Year
- 2024
- Location
- Across Hong Kong
- Scope
- Direction · Film · Photography · Post
- Deliverables
- 1 destination film · stills library
The brief
Hong Kong is the most photographed skyline in Asia, which makes originality the whole job. Every location had to be shot at the one hour it looks unlike the stock library — and the set had to work across billboard, broadcast and social without re-shooting.
Our approach
We built a shot schedule around light rather than geography, moving across the city over several days to catch each location at its own hour. Tilt-shift and long-lens compression give the images a miniature, deliberate quality; the grade holds cool harbour blues against warm street neon.
Destination film
Hong Kong, From First Light
The campaign film. Harbour, streets, trams and skyline cut from dawn through to neon.
Photography
City series
Fourteen frames from the campaign library — piers, promenades, skyline and street level, shot across multiple districts.
“It made a city we all know look unfamiliar again.”
Results
14
hero stills delivered for print, OOH and social
0:29
destination film, cut for broadcast and web
6
districts covered in one production plan
Selling a destination?
We plan around light, not logistics — and deliver film and stills from the same shoot.
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